How it works
A clear process. A simple fee.
Four steps take your business from first conversation to campaigns that improve every week. One transparent fee covers our management: 10% of your monthly advertising spend.
Our process
Step 01. Understand
We analyse your business, your market, your customers and your commercial objectives — so every campaign starts from what actually drives revenue for you.
Step 02. Build
We build or sharpen your brand, produce the advertising creative and set up the lead generation systems — landing pages, forms and tracking.
Step 03. Launch
We launch your campaigns and manage them day to day: budgets, bids, audiences and placements, monitored closely from the first impression.
Step 04. Optimise
We analyse the data, test competing approaches and refine continuously — creative, targeting, pages and offers — to lower your cost per lead over time.
Pricing
Simple pricing. Aligned incentives.
Fox Leads charges 10% of your monthly advertising spend.
- One transparent percentage — easy to understand, easy to budget.
- You see exactly what goes to the platforms and what comes to us.
- Our fee scales with the investment we manage on your behalf.
- £5,000 ad spend results in a £500 management fee.
- £10,000 ad spend results in a £1,000 management fee.
- £25,000 ad spend results in a £2,500 management fee.
Your advertising budget is paid separately, directly to the advertising platforms. The 10% is Fox Leads' management fee for running your campaigns.
The Fox Leads approach
Build. Launch. Learn. Scale.
Campaigns are not launched and left to run. Every week, we study the data, form a hypothesis, test it — and keep what works.
Build
Brand, creative, pages and tracking — the foundations that make advertising measurable.
Launch
Structured campaigns, deliberate budgets and clear hypotheses to test.
Learn
Real data on what converts, what doesn't and why.
Scale
Budget concentrated on what works, with performance protected as spend grows.
What we continuously improve
- Creative
- Targeting
- Landing pages
- Offers
- Conversion rates
- Cost per lead
Ready to turn your advertising into a growth engine?
Start with a strategy call. We'll look at where you are, where you want to be and whether we're the right partner to get you there.