Legal
Privacy Policy
This policy explains how Fox Leads LTD collects, uses and protects personal information when you visit our website, contact us or work with us.
1. Who we are
This website is operated by Fox Leads LTD (“Fox Leads”, “we”, “us”, “our”), a company registered in England and Wales under company number [COMPANY REGISTRATION NUMBER], with its address at 124 City Road, London, EC1 2NV, United Kingdom.
For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, we are the controller of the personal information described in this policy.
ICO registration number: [ICO REGISTRATION NUMBER]
2. How to contact us
For any question about this policy or about your personal information, contact:
- Data protection contact: [DATA PROTECTION CONTACT]
- Email: [PRIVACY EMAIL]
- Post: Fox Leads LTD, 124 City Road, London, EC1 2NV, United Kingdom
3. Information we collect
3.1 Information you submit through our forms
When you request a consultation or contact us, we collect the information you provide, which may include:
- first name and last name;
- company name;
- email address and phone number;
- company website;
- your approximate monthly advertising budget;
- details of what you are looking to achieve, and any other information you choose to include;
- a record of your agreement to this policy and of your consent to be contacted.
Please do not include sensitive personal information (such as health information) in your message unless it is necessary for your enquiry.
3.2 Information from booking a call
If you book a call through our scheduling tool, we receive the information you enter when booking (for example your name, email address, chosen time and any answers to booking questions).
3.3 Website usage data
When you visit our website, our hosting provider automatically processes technical information such as your IP address, browser type, device information, pages requested and the date and time of the request. This is needed to deliver the website, keep it secure and prevent abuse (for example, spam submitted through our forms).
3.4 Information from client engagements
If you become a client, we process business contact details of your staff and information needed to deliver our services, invoice you and manage our relationship, as set out in our agreement with you.
5. Marketing communications
We will use the details you submit to respond to your enquiry. We will only send you marketing communications where the law allows us to — for example, with your consent or, for business contacts, where permitted under the Privacy and Electronic Communications Regulations (PECR) — and every message will include a simple way to opt out.
You can ask us to stop sending marketing at any time by contacting us at [PRIVACY EMAIL] or by using the unsubscribe link in any marketing email.
6. How we use your information and our legal bases
Under UK data protection law, we must have a lawful basis for each use of your information:
| Purpose | Lawful basis |
|---|---|
| Responding to your enquiry or consultation request and arranging a call | Steps at your request before entering into a contract; and/or our legitimate interests in responding to business enquiries. Where we rely on the consent you give in our form to contact you, you may withdraw it at any time. |
| Providing our services and managing our client relationship | Performance of a contract; legitimate interests |
| Invoicing, accounting and record keeping | Legal obligation; performance of a contract |
| Keeping our website secure and preventing spam and abuse | Legitimate interests |
| Analytics and advertising measurement (only if introduced) | Consent |
| Marketing communications | Consent, or legitimate interests where permitted by PECR |
| Establishing, exercising or defending legal claims | Legitimate interests |
7. How long we keep your information
We keep personal information only for as long as necessary for the purposes described above:
- Enquiries that do not lead to a client relationship: [RETENTION PERIOD — e.g. 24 months] after our last contact;
- Client records: for the duration of our relationship and then [RETENTION PERIOD], including any period required by tax and company law;
- Marketing preferences: until you opt out, after which we keep a minimal suppression record so that we respect your choice;
- Server and security logs: [RETENTION PERIOD].
8. Third-party service providers
We use trusted service providers (processors) to run our business. They may only use your information on our instructions and must keep it secure. These include:
- website hosting: [HOSTING PROVIDER];
- email delivery of form submissions: [EMAIL / FORM DELIVERY PROVIDER — e.g. Resend];
- email and business productivity: [EMAIL PROVIDER];
- call scheduling: [SCHEDULING PROVIDER — e.g. Calendly];
- customer relationship management: [CRM PROVIDER, IF ANY];
- analytics: [ANALYTICS PROVIDER, IF ANY].
We may also share information with professional advisers (such as accountants and lawyers), and with authorities where required by law.
9. Advertising platforms
As an advertising agency, we work with advertising platforms on behalf of our clients. Where our clients' campaigns collect leads (for example via lead forms or landing pages), the client is generally the controller of that lead data and its own privacy notice applies; we process it on the client's behalf under our agreement.
If we introduce advertising measurement tools on this website (such as conversion pixels), the relevant platforms may receive information about your visit. We will only use such tools with your consent, and will list them in our Cookie Policy.
10. International data transfers
Some of our service providers may process personal information outside the United Kingdom. Where this happens, we make sure appropriate safeguards are in place as required by UK data protection law — for example, transfers to countries covered by UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
11. Data security
We use appropriate technical and organisational measures to protect personal information, including encrypted connections (HTTPS), access controls and working with reputable providers. No method of transmission over the internet is completely secure, but we work to protect your information and review our measures regularly.
12. Your rights
Under UK data protection law you have the right to:
- be informed about how we use your personal information;
- access the personal information we hold about you;
- have inaccurate information corrected;
- have your information erased in certain circumstances;
- restrict how we use your information in certain circumstances;
- object to our use of your information where we rely on legitimate interests, and to direct marketing at any time;
- data portability in certain circumstances;
- not be subject to decisions based solely on automated processing that have legal or similarly significant effects (we do not make such decisions).
To exercise any of these rights, contact us at [PRIVACY EMAIL]. We may need to verify your identity. We will respond within the time limits set by law (normally one month).
13. Your right to withdraw consent
Where we rely on your consent, you can withdraw it at any time by contacting us at [PRIVACY EMAIL] (or, for cookies, by changing your cookie preferences). Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.
14. Complaints and the ICO
If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk/make-a-complaint.
15. Changes to this policy
We may update this policy from time to time. The latest version will always be published on this page, with its effective date shown at the top.
16. Contact details
Fox Leads LTD
124 City Road, London, EC1 2NV, United Kingdom
Email: [PRIVACY EMAIL]
Data protection contact: [DATA PROTECTION CONTACT]